Director of Marketing

Full-Time/New York

BrainPOP, a leading creator of online digital educational content including animated movies, student creation tools, learning games, interactive quizzes, and other related activities seeks a Director of Marketing to join us full-time at our New York City headquarters.

Responsibilities:

  • Develop and execute marketing strategy across life-cycle stages to drive revenue and growth goals
  • Design pipeline to generate demand and qualify leads for the Sales team, optimize lead scoring techniques
  • Forge strong communication between Sales, Customer Success, Training, and Production to ensure mutual objectives
  • Lead and mentor a Marketing team responsible for cross-functional marketing, including content, product, event, and social media marketing
  • Identify KPI framework and methodology for measuring success. Forecast and present to senior management.
  • Create brand awareness with new key audiences and stakeholders
  • Conduct ongoing competitive and market analysis
  • Establish loyalty programs, direct online consumer sales, establish best practices for marketing automation
  • Develop and manage marketing budget

Qualifications:

  • 7-10 years of experience in demand generation role for SaaS or digital ed tech subscription product
  • Data-driven and analytical thinking skills, accomplished with iterative methodologies
  • A passion for education, with a knowledge of the K12 ed tech marketplace
  • Excellent project management, interpersonal, and leadership skills
  • Creative, ethical, mission-driven, with a start-up mentality
  • Bachelor’s degree required, MBA a plus

To apply, send a resume and cover letter to marketingjob@brainpop.com. Be sure to include “Director of Marketing” in the SUBJECT field. No phone calls or recruiters, please.

Equal Opportunity/Affirmative Action Employer